Our store, located at 2412 Magowan Drive, Montgomery Village in beautiful Santa Rosa, California

Our Beginnings

In the Spring of 1978 Jay Knick, along with 3 partners, opened a small, outdoor gear and clothing "seconds" outlet in Santa Rosa California, center of the wine country in Northern California. It was back in the days when almost everything for the outdoors was made in the U.S.A. and outdoor gear was not so easy to find. At the time, most of our inventory was purchased while making trips to Berkeley, Portland and Boulder, where many of the products were made, and manufacturers were located . Inventory was found by rummaging through the seconds and closeout bins in the back rooms of warehouses.

Sonoma Outfitters' mission is to provide high quality outdoor clothing, footwear and gear, made by manufacturers that are responsible environmentally, provide decent working conditions and wages, plus a product that performs up to your expectations.

We are located 50 miles north of San Francisco, and we invite you to visit our store if you are ever in the area. Just take the Highway exit 12 east, in 2.3 miles make a left at Farmer's Lane traffic light, in 1.1 miles right on Sonoma Ave then first left into parking lot 2412 Magowan Drive, Montgomery Village, Santa Rosa, California 95405

Sonoma Outfitters has a large clothing department, footwear department, as well as sunglasses, binoculars, travel accessories & luggage, knives, flashlights, daypacks, backpacks, tents, sleeping bags and more.

We have been in the outdoor clothing and gear business for a long time, we know our gear and won't carry anything that we ourselves wouldn't use.


Sonoma Outfitters